Dr. Kristen Lee Santos
Go-to-Market Executive · Strategy, Growth & Delivery
I help global organizations turn strategy into market momentum. As Head of Commercial Solutions at OneMagnify and a Doctor of Business Administration, I’ve spent 18+ years modernizing marketing engines — aligning strategy, growth, and delivery so companies enter markets faster and operate sharper.
$35M+
Marketing-services portfolio led across strategy, growth, transformation & delivery.
18+ years
Driving measurable B2B and B2C growth — from Fortune-scale enterprise to franchise.
DBA + Faculty
I teach the marketing analytics I practice, as faculty at UNC Charlotte.
What I do
Turning strategy into market momentum
Go-to-Market Strategy
Orchestrating strategy, growth, and delivery so organizations enter new markets faster and operate with less friction.
Martech Modernization
Rebuilding marketing engines and AI-driven database strategies that turn data into measurable B2B and B2C growth.
Cross-Functional Leadership
Aligning sales, marketing, and technology around one commercial roadmap — and the teams that execute it.
Ventures
Building beyond the day-to-day
Alongside my work at OneMagnify, I co-founded The Alchemy Lab — a resource for individuals in Sales, Marketing, and Customer Success to map their function and create a system for success — and I founded Her Impact AI, putting women at the center of the AI conversation.
Let’s connect
I’m always glad to trade ideas on strategy, growth, and where AI is taking marketing. If something here resonates, I’d love to hear from you.
Dr. Kristen Lee Santos 